Review of Long Night of Sciences
Packed lectures and highly frequented guided tours
For the sixth time ESMT European School of Management and Technology participated in the one event where many scientific institutions in Berlin, Potsdam, and Wildau open their doors to the public—the Long Night of Sciences. This annual event, held for the 10th time this year, has become a highlight in Berlin’s calendar of events. On May 28, 2011, 184,000 visitors came to see the 68 institutions.
ESMT professors held informative and exciting 45-minute lectures in German and English and addressed economic, technological, and ethical topics. Mario Rese, for example, tried to discover with the public whether Cinderella would have found her prince in times of the Internet. Martin Kupp explained what manager can learn from the arts, referring to artists like Madonna. Jörg Rocholl discussed the consequences of the EU financial crisis, while Urs Müller worked with participants on the famous case of "Schaffnerin Herzlos" of the Deutsche Bahn AG. Laura Guillén explained what motivates people to take over executive duties. Christoph Burger held his lecture on Philip Fisch and the Cuban sugar industry, Olaf Plötner on strategic options for technology companies in global competition, and Michael Holtermann and Jens Weinmann on the future of electric mobility. Furthermore, visitors joined guided tours that were offered every 30 minutes. Unfortunately, the announced electric vehicles were not available due to an accident.