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Module 2: General management perspectives

Learning objective

The second ETP module focuses on developing crossfunctional perspectives. Participants gain a greater understanding of the diverse issues related to their new leadership roles. They learn to formulate strategies for a given business context, balance the expectations of all stakeholders, and master the arts of decision making and effective execution.

Module content 

• analyzing industry context
• corporate and competitive strategies
• growth strategies
• creating value through mergers and acquisitions
• strategic innovation
• decision making from the perspective of the
• general manager
• negotiation
• managing corporate communications

Action Learning

Program participants enjoy a unique opportunity to meet and learn with outstanding business leaders of major global companies. Renowned executives share their personal experiences and insights n the opportunities and challenges facing today’s managers. Past guests have included board members of Bayer, Boston Consulting Group, BMW, Daimler, E.ON, Hewlett-Packard, Lufthansa, MAN, and Siemens.

Field trip to Brussels

During these days we meet with members of the European Parliament and Commission to discuss regulation, lobbying, and the impact and influence
of European politics on business and foreign investment.