Berlin Marketing Colloquium
at ESMT
The Berlin Marketing Colloquium was a joint effort between ESMT and other academic institutions in the Berlin area with the aim of creating a platform for exchange and collaboration among researchers in the marketing area. The 2011 colloquium was jointly organized by Sumitro Banerjee (ESMT) and Steffen Herm, Berlin University of Technology (TU).
November 11, 2011
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Presenters | BMC Program (print version) |
Frank Jacob (ESCP Europe), The ambiguous role of cultural moderators in intercultural business negotiations Henning Kreis (FU), Function matching referrals - An investigation of word-of-mouth within the automotive industry Steffen Herm (Berlin University of Technology), Brand recognition by product design Sumitro Banerjee (ESMT), Marketing social responsibility | |
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Participants | |
Ingmar Geiger (Freie Universität Berlin) Steffen Herm (Technische Universität Berlin Lutz Hildebrandt (Humboldt Universität zu Berlin) Henning Kreis (Freie Universität Berlin) Jana Möller (Freie Universität Berlin) | |
ESMT European School of
