Berlin Marketing Colloquium
The Berlin Marketing Colloquium was a joint effort between ESMT and other academic institutions in the Berlin area with the aim of creating a platform for exchange and collaboration among researchers in the marketing area. The 2011 colloquium was jointly organized by Sumitro Banerjee (ESMT) and Steffen Herm, Berlin University of Technology (TU).
November 11, 2011
BMC Program (print version)
Frank Jacob (ESCP Europe), The ambiguous role of cultural moderators in intercultural business negotiations
Henning Kreis (FU), Function matching referrals - An investigation of word-of-mouth within the automotive industry
Steffen Herm (Berlin University of Technology), Brand recognition by product designSumitro Banerjee (ESMT), Marketing social responsibility