Midsummer Night's Dream Marketing Camp
June 21, 2010 at ESMT
The marketing group, which includes professors: Luc Wathieu, CB Bhattacharya, Sumitro Banerjee, Francine Espinoza, Mario Rese, and Peter Jarnebrant, organized the “ESMT Midsummer Night's Dream Marketing Camp” on June 21st here in Berlin on the heels of the Marketing Science Conference in Cologne. The camp included four research presentations and two panel discussions as part of the full day program.
Program
Sunday, June 20 |
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Social Program | |
| 15:00-17:00 | Informal Meet-up at Georgbraeu Brauhaus Beer Garden |
18:00-19:30 | |
20:00
| Berlin Philharmonic Ludwig van Beethoven Anton Bruckner Location: |
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Monday, June 21
Official ProgramPrint Version |
All presentations held in the "Audimax" at ESMT.
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| 09:00 – 10:00 |
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| 10:00 – 10:30 | Coffee Break |
| 10:30 – 11:30 | Olivier Toubia (Columbia Business School) Presentation: "Why are people using Twitter?" |
| 11:30 – 12:30 | Panel Discussion - I Panelists: |
| 12:30 – 13:30 | Lunch in ESMT Restaurant |
| 13:30 –14:30 | Kristin Diehl (Marshall School of Business, University of Southern California) Presentation: "Carry-over Effects of Shopping for Disgusting Products on Consumer Search, Prices Paid and Shopping Basket Decisions" |
| 14:30 – 15:00 | Coffee Break |
| 15:00 – 16:00 |
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| 16:00 – 17:00 | Panel Discussion - II Panelists: |
| 17:00 - 17:45 | Campus Tour |
| 19:30 / 20:00 | Aperitif / Dinner |
Speakers and Panelists
- Kristin Diehl (Marshall School of Business, University of Southern California)
- Sarit Moldovan (Technion - Israel Institute of Technology)
- Olivier Toubia (Marketing Division, Columbia Business School)
- Miguel Villas-Boas (Haas School of Business, University of California, Berkeley)
Panelists
- David R. Bell (Marketing Department, Wharton School, University of Pennsylvania)
Sofia Berto Villas-Boas (Department of Agricultural and Resource Economics, University of California, Berkeley)
Shantanu Dutta (Marshall School of Business, University of Southern California)
Amir Grinstein (Guilford Glazer School of Business & Management, Ben-Gurion University of the Negev)
Charles (Chuck) Ingene (Department of Management and Marketing, The Hong Kong Polytechnic University) - Ram Rao (School of Management, The University of Texas at Dallas)
- David Soberman (Rotman School of Management, Toronto)
- Russell (Russ) Winer (Stern School of Business, New York University)
ESMT European School of