Wulff Plinke
Professor Emeritus
Wulff Plinke is the founding dean of ESMT European School of Management and Technology. He graduated in Business Administration from the Universität zu Köln, Germany and received his doctoral degree in Business Administration from the Ruhr Universität Bochum, Germany. He attained his venia legendi (Habilitation) in Business Administration from the Ruhr Universität Bochum in 1981.
From 1981 to 1985, he was a professor of business administration at Universität Hannover. From 1985 to 1993, he held the chair of Business Administration and Industrial Marketing Management at the Freie Universität Berlin. From 1993 to 03/2008 he held the chair of Business Administration and Industrial Marketing Management at the Humboldt Universität zu Berlin. From 1993 to 1996, he also served as the dean of the School of Business and Economics at Humboldt Universität zu Berlin.
Professor Plinke has acted as academic director and chief executive to the Institute of Management and Technology IMT Berlin and Universitätsseminar der Wirtschaft USW Schloss Gracht, both of which have been fully integrated into ESMT.
He has authored several books and numerous articles in the field of Industrial Marketing Management. His research interests cover business strategy in industrial markets, market-oriented management, relationship marketing, pricing in industrial markets, and market-based accounting.
Professor Plinke is a regular member of the Academy of Sciences Berlin and Brandenburg and acatech, the Germany Academy of Science and Engineering.
ESMT European School of