Hans-Willi Schroiff
ESMT Visiting Faculty
Hans-Willi Schroiff is the corporate vice president of Market Research for Henkel AG & Co. KGaA. He is responsible for all research activities of all business sectors worldwide. A psychologist by academic training, Dr. Schroiff was an assistant professor of Psychology at RWTH Aachen until he joined Henkel in 1987. Since then he was charged with different functions within the research department, until he assumed worldwide responsibility in 1998. Besides that Hans-Willi Schroiff has constantly pursued an academic involvement—indicated by his numerous scientific publications in the past 20 years. Currently he is an honorary professor at RWTH Aachen and a member of the Faculty for Business Administration. Furthermore he frequently appears as a guest lecturer at London Business School.
Dr. Schroiff is on the editorial board of a couple of business journals and also acts as the head of the advisory board of "Dialego," an on-line market research company.
