Times of India - Interview on Pranab's budget

Times of India's TV station Times Now, March 2012

CB Bhattacharya gives an interview on the Union Budget for 2012, which was presented by the Indian Finance Minister Pranab Mukherjee. The interview appeared live on the Times of India's TV station Times Now.

General Mills - Keynote on consumer social responsibility

Keynote Speech, General Mills Headquarters, Minneapolis, January 2005.

CB Bhattacharya explains how to make consumer social responsibility (CSR) effective. He also discusses, using brief real-life case studies as an illustration, why CSR, to work at all, needs to work for all stakeholders.

IHRSA - Keynote on customer relationship management

Keynote Speech, The International Health, Racquet & Sportsclub Association's annual international conference, The Hague, The Netherlands, September 2006

CB Bhattacharya discusses what successful companies understand about enabling customer relationship management and driving customer loyalty.

Reputation Institute - Keynote on corporate reputation

Keynote speech, International Conference on Corporate Reputation in Rio, Brazil, May 2010

Accenture - Webinar on corporate responsibility

March 2012

A webinar on corporate responsibility with CB Bhattacharya.

CCCD - Discussion on corporate citizenship

April 2010

VI. "Kamingespäch" of CCCD. "Putting the social back into corporate responsibility"

Deutsche Welle - Interview at the SBRT

DW Global Ideas, Berlin, July 2011

ESMT Professor CB Bhattacharya talks to DW's Global Ideas about the Sustainable Business Round Table initiative, and the progress of green industries, the phenomenon of greenwashing and the important role of social media in the process.

CB Bhattacharya

Professor, E.ON Chair in Corporate Responsibility, and Dean of International Relations

In this new video, CB Bhattacharya, E.ON Chair in Corporate Responsibility, talks about his recent research. He examines the question: “When companies do good things for the environment or for society, does it actually influence the consumer’s intention to buy their products rather than a competitor‘s product?”

Learning for Leading. . .Beyond the "4 Ps" of Marketing

Episode 7

In this ESMTcast "Learning for Leading with C.B. Bhattacharya", the holder of the E.ON Chair in Corporate Responsibility at ESMT talks about his teaching and research. He promotes going beyond the "4 Ps" (product, price, place, and promotion) of marketing. And how companies can use Corporate Responsibility to strengthen stakeholder relationships.

ESMT Sustainable Business Roundtable

Video on the inauguration of ESMT Sustainable Business Roundtable, Berlin, July 2011

In this video ESMT Dean of International Relations and E.ON Chair in Corporate Responsibility shares the motivation behind the ESMT Sustainable Business Roundtable. Participants from member companies express the value of the roundtable exchange within their organizations.