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Understanding Data Analytics

A toolkit to help managers make use of data analytics.

> Target audience Key benefits Key topics  – Meet the staff

Managerial decision making is increasingly data-driven and evidence-based. The aim of this program is to help you leverage data analytics in managerial decision making. This is not a technical data analytics course. It does not require that you have any knowledge of computer science or even statistics, and it is not intended to train you to become a data scientist. Rather, it aims to make you an informed and empowered consumer and manager of data analytics.  At the end of this program, you will have a toolkit that allows you to make sense of data analytics, and use it to make evidence-based managerial decisions.

Target audience
 

Senior level managers and junior executives…who want to effectively translate data analytics into business value, but do not necessarily have the technical expertise to do the analytics themselves

Key benefits

 

  • Have the confidence to ask your analysts the right questions
  • Draw the right conclusions from data analytic evidence presented to you
  • Master some basic data analytic techniques for decision making
  • Understand the role of data analytics in making evidence-based decision

Key topics
 

  • Data analytics as a leadership problem
  • Telling good analytics from bad analytics
  • Predictive analytics
  • Experimental techniques
     

Meet the teaching staff

 

Raji Jayaraman (Program Director)

is a tenured associate professor of economics. She received her PhD in economics from Cornell University and worked at the Center for Economic Studies (CES) in Munich before joining ESMT in 2007. Raji’s fields of interest are development economics and labor economics.

While using micro data on individuals, schools, and firms in India, Germany, and Canada, her research examines how people respond to incentives. She is currently serving as faculty lead for ESMT’s full-time MBA program