Client centricity: Relationship management in banking

Hamburg: Murmann
Jan U. Hagen, Ulrich Schürenkrämer (2015)
Subject(s): Marketing
Keyword(s): Banking, finance, customer service, client centricity, private wealth management, investment banking, customer satisfaction

The financial market crisis has brought the very business models of many banks into question. What lessons should banks take from these events? What consequences will the industry have to face when dealing with clients? These questions are at the center of this book, with contributions from renowned experts and examples from theory and practice. Client commitment – the pursuit of pure customer focus – has become a success factor in many areas of the banking industry. This book sheds light on the theoretical aspects of client commitment and shows how its various facets are being put into practice.

Pages 264
ISBN 978-3-86774-453-9 (Print)