ESMT Berlin

Selected Research | Digital Strategy and Transformation

Freemium pricing: Evidence from a large-scale field experiment
ESMT No. 16–06
Julian Runge, Stefan Wagner, Jörg Claussen, Daniel Klapper (2016)

A tool to map your next digital initiative
Harvard Business Review
Joe Peppard (2016)

Given all the attention that “digital” is getting at the moment, you would be forgiven for thinking that it is somehow new. In fact, the relentless drive to embrace digital technologies has existed for decades.

Identifying critical mass in the global cellular telephony market
International Journal of Industrial Organization 30(6): 496–507
Michał Grajek, Tobias Kretschmer (2012)

Technology diffusion processes are often said to have critical mass phenomena. Using data from the digital cellular telephony market, which is commonly assumed to have installed base effects, we apply our demand model and find that installed base effects were generally not strong enough to generate critical mass phenomena, except in the first cellular markets to introduce the technology.

The strategic management of information systems: Building a digital strategy
4th ed. London: Wiley
Joe Peppard, John Ward (2016)

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics, and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework for a practical approach to building a digital strategy, expressed primarily in the language of business and management.