ESMT Events

ESMT Open Lecture with Petri Kokko

“The Digital Transformation” – Google’s strategic journey from desktop to mobile first and now AI

Technology is evolving faster than ever. Cloud, bots, assistants, and virtual reality (VR), to name but a few technologies, will fundamentally transform every business in the coming years. At the same time competition to employ the “best and the brightest” as a well as a lack of talent will intensify and change traditional corporations more than we have seen in the past. In this ESMT Open Lecture, Petri Kokko, country director agency at Google Germany, elaborated upon Google’s strategic journey of developing and embracing new technologies. He expounded upon how the company, founded as a search machine for desktops, changed to a company focused on mobile solutions and is now delving into artificial intelligence (AI). He also took a closer look at what Google and other companies have to do to attract the right employees and remain competitive.

Wednesday, June 14, 2017
“The Digital Transformation” – Google’s strategic journey from desktop to mobile first and now AI

Speaker: Petri Kokko, Director Agency at Google Germany
Moderator: Dr. Reinhard Müller, Senior Editor, Frankfurter Allgemeine Zeitung

About the speaker
Petri Kokko is currently Director Agency at Google Germany and also responsible for the commercialization of YouTube in Germany. Prior to his current role, he was Director Retail. Before that, Petri worked as Global Director for Learning and Development at Google in Mountain View. Petri Kokko was also the first Finnish Country Manager of Google as well as the Country Manager for Google Sweden. He has previously worked as a General Manager for Nike Finland. Kokko has a degree from HANKEN School of Economics in Helsinki. Petri Kokko is also known as a former Finnish figure skater. Kokko and his skating partner won the gold medal at the 1995 European Figure Skating Championships, the silver medal at that year’s World Figure Skating Championships and competed in the Winter Olympics twice. During his 18 years career as a professional athlete he performed live for over 2 million people in 4 continents.