ESMT Open Lecture with Petri Kokko

“The Digital Transformation” – Google’s strategic journey from desktop to mobile first and now AI

In this ESMT Open Lecture, Petri Kokko, country director agency at Google Germany, elaborated upon Google’s strategic journey of developing and embracing new technologies. The discussion was moderated by Dr. Reinhard Müller, Senior Editor at Frankfurter Allgemeine Zeitung.

“The Digital Transformation” – Google’s strategic journey from desktop to mobile first and now AI