General Management Seminar

General Management Seminar

General managers are required to understand the workings and interrelations of a company’s functional areas and manage across them

> Target audienceKey benefitsKey topicsMeet the staff

They need to understand the drivers affecting the business, lead effectively and responsibly, identify the needs of customers, work successfully with suppliers, and satisfy investors. In most cases they must also develop global intelligence and understand how their decisions and behavior leads to business results in different cultures.

The General Management Seminar (GMS) is designed to help high-performing managers realize their potential in the general management role, enhance their management and leadership capabilities, and give them the confidence they need for future tasks.

Postgraduate Diploma in Advanced Management

Having completed the GMS participants will receive the ESMT Postgraduate Diploma in Advanced Management, a prestigious recognition of their professional development.

Scholarship Opportunities

To increase the number of female executives, ESMT awards 2 full-tuition and 2 partial tuition scholarships for women in leadership positions. Exceptionally qualified and talented candidates may be eligible for the scholarships. More information.


Target audience

Ambitious managers who are about to assume a senior executive position or have recently accepted one. The General Management Seminar is also recommended for experienced functional leaders with cross-functional responsibilities who are on their way to becoming project, business unit, or regional leaders.


Key benefits

  • Improving the ability to analyze and deal with key strategic questions
  • Understanding organizational dynamics
  • Evaluating a personal leadership style and the way it affects others
  • Maximizing team performance
  • Learning to lead across functions
  • Learning to de-escalate conflicts
  • Developing global intelligence
  • Learning to lead across borders
  • Addressing cost pressures
  • Evaluating the business impact of current technology and innovation dynamics
  • Understanding the financial impacts of management decisions
  • Learning to drive transformation processes and control risks
  • Gaining a network of experts and peers


Key topics

  • Corporate finance
  • Value-based management
  • Financial accounting and financial communication
  • Strategic management
  • Adding value through mergers and acquisitions
  • Opportunities and risks in family-owned businesses
  • Innovation and technology management
  • Market-oriented leadership
  • Decision-making and negotiation skills
  • Team leadership and team development
  • Change management
  • Conflict management
  • Motivation and corporate culture
  • Work–life balance


Meet the teaching staff


Professor Dr. Harald Hungenberg (Program Director)

Harald Hungenberg is a visiting lecturer at ESMT Berlin and a chaired professor of management at Friedrich-Alexander University Erlangen Nuremberg and an affiliated professor at the School of International Management at ENPC Paris. He is also the academic director of the Institute for Corporate Planning (IUP), a think tank supported by various leading German companies such as BASF, Robert Bosch, Deutsche Bank, SAP, Volkswagen, and others. Harald gained extensive experience while cooperating with companies and executives.

He works as a consultant and lecturer for strategy and planning, innovation, and change management. Further, he is a member of Duke University’s Global Learning Resource Network. The results of his research have been documented in more than 100 books and articles. Before arriving in Nuremberg, Harald had been head of the strategic management department of the Leipzig Graduate School of Management for four years. He also worked as a management consultant for McKinsey & Company, Inc. for several years. He studied business administration at the Justus Liebig University in Giessen and at the Massachusetts Institute of Technology.

Ulrich Linnhoff (Program Director)

Lecturer and Head of USW Netzwerk Programs, ESMT Berlin. His primary teaching and research interests are in the fields of finance, accounting and business simulations. He has co-published the book Betriebswirtschaft für Führungskräfte, as well as various articles and case studies.

Christoph Burger

Senior Lecturer, ESMT Berlin.

Johannes Habel

Associate Professor and Program Director, ESMT Berlin

Dr. Urs Müller
Member of ESMT faculty and Head of Practice Group Consumer Goods and Retail, ESMT Berlin

Professor Jörg Rocholl, Ph.D.
President of ESMT Berlin and EY Chair in Governance and Compliance

Martin Schallbruch
Deputy Director Digital Society Institute, ESMT Berlin

Priv. - Doz. Dr. Klemens H. Fischer

Minister plenipotentiary and Head of Department at the  Permanent Representation of Austria to the European Union; Professor of International Relations, Universität Köln.

Professor Dr. Dr. Michael Kastner

Scientific director, Institute for Work Psychology and Occupational, Herdecke

Professor Dr. Dr. H.C. Michael Kleinaltenkamp

Professor of Business and Service Marketing, Freie Universität Berlin

Professor Dr. Sven Litzcke

Professor of Human Resource Management and Economic Psychology at the Hochschule Hannover. Visiting Lecturer at ESMT Berlin.

Andreas Nill

Director MARGA Business Simulations Schloss Gracht, Erftstadt

Professor Dr. Bernhard Pellens

Ruhr-Universität Bochum, member of the supervisory board, ThyssenKrupp AG und LVM a.G. Visiting Lecturer at ESMT Berlin

Professor Dr. Tom A. Rüsen

Managing Director, WIFU - Wittener Institut für Familienunternehmen, Private Universität Witten/Herdecke

Dr. Nikolaus Siebt

Managing Director, Institut für Konfliktforschung und Krisenberatung, Aschheim

Professor Dr. Peter Witt

Chairman for Technology and Innovations Management, Schumpeter School of Business and  Economics, Bergische Universität Wuppertal