Leading Digital Transformation

Leading Digital Transformation

Respond to the urgent necessity of being able to lead the business in digitized markets.

> Target audienceKey benefitsKey topicsMeet the staff

The program Leading Digital Transformation (LDT) provides executives with methods and measures that help them respond to the urgent necessity of being able to lead their businesses within increasingly digitalized markets. LDT thereby places a special focus on leadership skills that are crucial for leading people in a digital environment. The program also encourages participants to become drivers of change at their companies by developing new mindsets and behaviors within teams and departments. Through experiential learning and by tapping into new didactical approaches (e.g., gamification and prototyping), LDT helps participants understand not only the “What” of digitalization but also the “How” of becoming an excellent leader for a truly digitalized future. LDT covers the understanding, adaption, and immediate application of newly gained knowledge in a state-of-the-art approach. Participants will be guided through a learning journey that is rich in new business perspectives and impactful leadership approaches.


Target audience

Executives on a middle and senior management level who are currently in a digital transformation phase or who are foreseeing that digitalization are going to have significant impacts on their business model, their organization, and their leader-follower relationships.


Key benefits

Participants will be confronted with challenging perspectives about what digitalization actually is and how it will affect their current business and leadership behaviors. After discovering that their former experiences and accumulated knowledge are not sufficient for maintaining leadership excellence, participants will be open to acquiring new methods and skills that will assist them in guiding their businesses in new directions.


Key topics

  • Misleading experiences and biased leadership
  • Disruptive technologies
  • Digital strategies and business models
  • Design thinking and prototyping
  • Agile decision making
  • Leading Millennials
  • Leading virtual teams


Meet the teaching staff

Dr. Benjamin Quaiser (Program Director)

He joined ESMT Berlin in March 2015 as a program director in the executive education department. His teaching areas are customer experience, service design, and marketing management. Previously Benjamin worked for Air Berlin for more than nine years, starting out as an intern, holding several positions in the marketing and controlling area, and ending his time there as a vice president of customer interaction and services. He received his diploma in Business Administration from the European University Viadrina in Frankfurt/Oder. Benjamin was a visiting scholar at the Robert H. Smith School of Business of the University of Maryland and received his doctoral degree in Economics from the Ruhr University of Bochum in 2013. His research encompasses the areas of customer profitability, loyalty and service recovery.


Dr. Nora Grasselli

She is a program director at ESMT Berlin. She pursues her academic interest in group dynamics, leadership, and organizational psychodynamics. Nora studied management, with a focus on organization, and completed her PhD on group dynamics at HEC Paris. During her doctoral studies, she was a visiting fellow at the Wharton School of the University of Pennsylvania and at the Royal Melbourne Institute of Technology in Melbourne. Prior to joining ESMT, Nora was a strategy consultant for the Boston Consulting Group, where she consulted for multinational corporations on organizational issues. She also worked as a lecturer for MBA and executive programs at various business schools, including HEC Paris, Saïd Business School (Oxford), Reims Management School, and the Central European University.

Prof. Dr. Martin Kupp

He is an associate professor for entrepreneurship at ESCP Europe, Paris and a visiting professor at ESMT Berlin and EGP Business School in Portugal. Before that Martin worked as a program director at ESMT Berlin and a lecturer and research assistant at the University of Cologne, where he also received his doctoral degree.
Martin's area of expertise lies in strategic innovation, competitive strategy and organizational creativity. Martin's current research interests focus on the relationship between arts and business, business strategy in technology markets, strategic and technology-enabled innovation. In these areas Martin has designed programs, workshops and regularly gives key note speeches.
Martin's recent publications have appeared in California Management Review, MIT Sloan Management Review, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on Celtel Nigeria. He also acts as tutor for the European Case Clearing House, where he teaches case writing and case teaching at academic institutions around the world. His recent book "The fine art of success" was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them.