Delivering on Digital

Delivering on Digital

Successfully Implementing Digital Transformation Projects

> Target audienceKey benefitsKey topicsMeet the staff

Information technology is a fundamental element of any transformation initiative, yet the success rate of IT-enabled investments in most organizations is poor. The unique content for this English language program, which includes a proven methodology, is based on leading research conducted over the last 20 years. A core feature of this methodology is the identification of expected benefits and the construction of a detailed plan of how those benefits will be realized. This plan is then used to guide actions throughout the project implementation and to review progress, both during the project and following its completion.

Another element of the approach, which is central to the successful delivery of benefits, is the involvement of key stakeholders in the development and execution of this benefits-realization plan. These stakeholders are the business leaders, managers, and users who will be responsible for not only changing how they work and implement new digitized processes but also how they make effective use of the new systems, technology, and data. Indeed, for many of the organizations that have adopted this approach, they have significantly improved the success rate of their digital investments as well as the relationship between their business and IT staff.


Target audience

The course is designed for project and program managers, for those working in PMOs, and for managers responsible for planning, justifying, and sponsoring IT-enabled change-projects.


Key benefits

  • Gaining a clear understanding of how organizations can maximize returns from their digital investments
  • Receiving tools and techniques that allow real benefits to be realized
  • Applying these tools and techniques to actual projects


Key topics

  • Aligning an organization’s portfolio of investments in IT with business objectives
  • Mapping organizational changes against expected benefits, investment objectives, and business drivers
  • Analyzing stakeholders to understand their position, and building strategies to increase buy-in
  • Overcoming obstacles that can prevent the realization of expected business benefits
  • Defining metrics and assigning responsibilities
  • Building robust and realistic business cases
  • Designing projects and programs to accommodate different types of IT investments
  • Setting achievable benefits that can be actively managed and agreed upon in advance


Meet the teaching staff

Prof. Joe Peppard (Program Director)

Joe Peppard is a professor at ESMT Berlin and an adjunct professor at the University of South Australia. Previously, he held the Chair in Information Systems at Cranfield School of Management (United Kingdom) – where he was also director of the Information Systems Research Centre and led the IT Directors Forum – and has held academic positions at Loughborough University (United Kingdom), Trinity College, Dublin (Ireland), Groningen University (the Netherlands), Politecnico di Milano (Italy), and University of Sydney (Australia). In 2011 he was the Dean’s Distinguished Scholar at the University of Southern Queensland (Australia).

At ESMT, Prof. Peppard designs, directs and teaches customized executive development and intervention programs for customers such as thyssenkrupp, Bosch, E.ON, and Munich-Re. He also leads a number of open enrollment programs and teaches for the school’s MBA program.

With his reference discipline in information systems, Professor Peppard researches, teaches and consults in the domains of IT leadership, digital strategy and innovation, the execution of digital transformation programs and in the role, structure and capabilities of the IT unit in contemporary organizations.
Findings from his studies have been published in leading journals such as European Journal of Information Systems, California Management Review, MIS Quarterly Executive, Journal of Strategic Information Systems, International Journal of Production and Operations Management, European Management Journal, Journal of Information Technology, Long Range Planning, MIT Sloan Management Review, Harvard Business Review, International Journal of Information Management and Information Systems Journal. In 2009 The Operational Research Society awarded him the prestigious Stafford Beer Medal for his research. In 2012 he received the Best Paper Award at the 2012 American Marketing Association’s International Service Research Conference.
His most recent books include Digital Leadership for Boards and C-Suites, The Strategic Management of Information Systems: Building a Digital Strategy, and Customer Relationship Management: Perspectives from the Marketplace. His book The Essence of Business Process Re-engineering (Prentice-Hall), originally published in the mid-1990s, has been translated into Chinese, Spanish, and Polish. He is associate editor of the International Journal on IT/Business Alignment and Governance, an editorial board member of European Management Journal, Journal of Strategic Information Systems and MIS Quarterly Executive, and was previously European editor of the Journal of Information Technology.

In his consulting, Prof. Peppard has worked closely with senior executives and board members of large complex organizations in both public and private sectors, advising them on IT and strategy related matters, on leveraging information, and on how to unlock business value from their IT investments. He also helps a number of technology companies with their strategy, market positioning, and growth. An Irish former international athlete, he is a non-executive director of IT Alliance Group, an outsourcing and managed service provider, and previously served as chairman of the board of Fineos Corporation, a global provider of innovative software solutions for insurance, bank assurance, and social insurance. He mentors at a number of start-up accelerators in Berlin.