Application Workshop Design Thinking and Scrum
As a customer-centric, hands-on approach to innovation, Design Thinking methods have succeeded in large companies and are now gaining traction in medium-sized enterprises, NGOs, and governmental institutions as well.
In the first phase of the workshop, as part of small groups, participants will apply Design Thinking methods to explore, define, prototype, and test their innovations. They will conduct real-life interviews with potential customers/users and pitch their innovations in front of their peers.
The second phase of the workshop will focus on the implementation and scaling of innovations. Participants will use their group’s innovation project to become acquainted with the Business Model Canvas in order to move from prototype to market rollout. Participants will familiarize themselves with the basic principles of the agile methodology Scrum, which was originally developed for software programming teams to enhance their efficiency and effectiveness. In one iteration of a so-called Scrum sprint, participants will experience why this method has become so popular among organizations.
The workshop concludes with a session that allows participants to individually and collectively reflect upon which methods could be transferable to their teams, units, or companies.
Executives who believe their teams have the potential to be more creative and who seriously want to listen to their customers as well as generate new ideas that fulfill their customers’ needs. Executives who believe that each step toward a more innovative organization starts with their own initiative, and who want to learn how processes can become leaner and more efficient in their organizational implementation.
- Learn the basic principles and steps of the Design Thinking process
- Learn how to incorporate customer-centric innovation into teams and organizations
- Implement innovation using both the “Business Model Canvas” as well as “Scrum”
- Conduct real-life interviews with potential customers/ users and pitch innovation in front of peers.
- The steps and phases of Design Thinking
- How to conduct interviews with potential customers
- Brainstorming techniques
- Pitch training
- Business Model Canvas
- The agile methodology Scrum
Meet the teaching staff
Dr. Jens Weinmann is a Program Director at ESMT Berlin. He runs ESMT’s open enrollment workshop “Innovation as a corporate model”. He has been Chairman of the Judging Committee at the Product Innovation Awards of European Utility Week, and is a mentor at Startupbootcamp Berlin, an accelerator focusing on innovations in energy and transport.
Jens Weinmann's research focuses on the analysis of strategic decision-making in corporations with respect to innovation, regulation, and competition policy, with a special interest in energy and transport. Together with his colleague Christoph Burger, he published the book “The decentralized energy revolution – business strategies for a new paradigm” at Palgrave-Macmillan, and regularly releases editions of the “ESMT Innovation Index – electricity supply industry”.
He graduated in energy engineering (Dipl.-Ing.) at the Technical University Berlin and received his PhD in Decision Sciences from London Business School. His academic experience includes fellowships at the Kennedy School of Government, Harvard University, and the Florence School of Regulation, European University Institute. He has been trained in Design Thinking by Hasso Plattner Institute and is a certified SCRUM Master.
Bianca Schmitz is a Program Director and Head of International Executive Education Relationships at ESMT Berlin.
She is responsible for establishing new international cooperations with other business schools, institutions or networks, such as the Global Network for Advanced Management (GNAM) or UNICON.
Her focus lies in agile innovation processes. She has been trained in Design Thinking by Hasso Plattner Institute and is a certified SCRUM Master as well as a certified SCRUM Product Owner.
She studied Regional Sciences of Latin America at the University of Cologne and finished with a diploma in microeconomics. Her focus was on economics and Spanish language.
Bianca worked for three years at the International Association for Sports and Leisure Facilities (IAKS), a non-profit organization based in Cologne, Germany, with chapters throughout the world. She was responsible for the sections in Latin America and Spain, assistant to the Management Board, and responsible for the biannual congress together with Koelnmesse, IPC, IOC, and other recognized institutions.
Bianca’s international profile is supplemented by a two-year working experience in Spain as Asistente Comercial.