Business Development

New concepts for digitized markets

> Target audienceKey benefitsKey topicsMeet the staff

Many companies face the question of whether or not the business model they are using to achieve long-term success in their markets is still up-to-date. This German language program answers some of the key questions, such as: Are the current “difficult times” just a momentary phase? Or is their business facing fundamental, radical transformation? In view of new customer requirements, innovations, digitization, new technologies, and changing legal parameters, is a new business development strategy necessary to ensure the long-term survival of the company?


Target audience

Managers who are searching for new (digitized) business fields with growth potential, are dissatisfied with their company’s current business development results, or have to evaluate which new business ideas will be sustainable. Managing directors who want to strengthen business development efforts in their company will also benefit from this program.


Key benefits

Participants in the program will examine several key questions:

  • Influence of digitization on own business segment
  • Determination of the best timing for new busines development activities
  • Development of new market opportunities
  • Development of new business models


Key topics

  • Concept and process of business developments
  • Analyzing and evaluating digital business models
  • Chances and limits of the lean-start-up approach
  • Innovative strategy development
  • Elaboration of a future-oriented business model


Meet the teaching staff

Benjamin Quaiser (Program Director)

Director of Executive Development Programs, ESMT Berlin

Dr. Quaiser joined ESMT Berlin in March 2015 as a program director in the executive education department. His teaching areas are customer experience, service design, and marketing management. Previously Benjamin worked for Air Berlin for more than nine years, starting out as an intern, holding several positions in the marketing and controlling area, and ending his time there as a vice president of customer interaction and services.He received his diploma in Business Administration from the European University Viadrina in Frankfurt/Oder. Benjamin was a visiting scholar at the Robert H. Smith School of Business of the University of Maryland and received his doctoral degree in Economics from the Ruhr-Universität Bochum in 2013. His research encompasses the areas of customer profitability, loyalty and service recovery.


Jens Weinmann (Program Director)

Program Director, ESMT Berlin

Before joining ESMT Berlin, Jens Weinmann was project manager of the Market Model Electric Mobility, a research project financed by the German environmental ministry (BMU). From 2007 to 2009, he worked as manager at the economic consultancy ESMT Competition Analysis. Further consulting experience includes projects with the Energy Markets Group at London Business School, Omega Partners London, and the World Energy Council. He has taught master classes in environmental and resource economics at the HTW Berlin, statistics in the bachelor programs of the HWR Berlin School of Economics and Law, and was guest lecturer at Cambridge University and European Business School, London. He graduated in energy engineering (Dipl.-Ing.) at the TU Berlin and received his PhD from London Business School in Decision Sciences.

Professor Dr. Markus Voeth (Program Director)

is Professor of Marketing and Business Development at the University of Hohenheim and Visiting Lecturer at ESMT Berlin. His research interests include negotiations, B2B marketing, utility measurement and business development. He has received the "Förderpreis" and the "Innovationspreis der Deutschen Marktforschung" awarded by the Federal Association of German Market and Social Researchers.