Modern Sales Management
Manage the main challenges that confront your company in sales management
Sales management has never been as challenging as it is today. Business models are changing as company managers strive to establish themselves as solution providers while capitalizing on digitalization and handling global competition. At the same time, it is becoming increasingly difficult to find, lead, and retain qualified sales personnel who are able to cope with these challenges.
Against this backdrop, sales managers need to rethink established practices. To support managers in this endeavor, MSM answers the question of how to manage sales in a modern way. Participants will learn about the newest scientific insights and how to build and steer a winning sales force while effectively managing customer relationships. Participants will also discuss how to implement the required changes and strategies when dealing with resistance.
“This is a well-structured, practice-oriented program offering new insights on client satisfaction and including an international network of faculty and peers.”
Zoltan Ocsenas, Regional Head, Business Development CEE, Allianz Investmentbank