Winning with Business Strategies

Designing a competitive strategy to drive business activities in new and established companies

> Target audienceKey benefitsKey topics Meet the staff

Strategy and strategic thinking are core elements of business success – in fact, a strong strategy sense is among the most important skills an executive can have. As competitive pressures grow across unpredictable markets and new business models transform companies, these capabilities become more vital than ever.

In this English language program we’ll discuss a critical set of questions, such as: Which are the best instruments for understanding an organization’s competitive environment and ability? Where can we find strategic opportunities in an increasingly globalized marketplace? Which strategies are likely to succeed, and which ones face the greatest implementation hurdles? But the key question is: How to design a competitive strategy capable of driving an organization’s business activities in the right direction and manage both mature business lines and new enterprises?


Target audience

Managers involved in strategic decision making and implementation.


Key benefits

  • sharpen strategic acumen
  • learn how to apply strategy, both to the individual role in the company and to the entire organization


Key topics

  • Proactively assessing the competition in an industry as well as their actions and reactions
  • Thinking like a strategist and analyzing strategic options
  • Designing and formulating competitive strategies
  • Business planning for both mature business lines and new enterprises
  • Sustaining your competitive advantage
  • Managing the low-price competition
  • Capitalizing on new opportunities for product innovation
  • Convincing organizations that they need strategic transformation



“What a wealth of experience. This program helped me to identify critical gaps, and allowed me to redesign my strategy accordingly.”

Thomas Knauel, Director Product Marketing, Bosch Security Systems


Meet the teaching staff


Professor of Practice, ESMT Berlin

Professor Olaf Plötner joined ESMT Berlin as one of the first faculty members and managing director of ESMT Customized Solutions GmbH in 2002. Professor Plötner’s current research and teaching focus on strategic management, industrial market management, and sales management in global B2B markets.
His work is reflected in his most recent book Counter Strategies in Global Markets, published by Palgrave Macmillan, Springer, and SDX Shanghai. His research has been portrayed in journals such as Industrial Marketing Management and Journal of Business and Industrial Marking as well as in leading international media such as The Wall Street Journal, Times of India, Frankfurter Allgemeine Zeitung, China Daily Europe, and Financial Times.

Professor Plötner is a visiting professor at Darden School of Business and a regular guest lecturer at Freie Universität Berlin and ESCP Ecole Supérieure de Commerce de Paris.

Professor Plötner also worked as a consultant at the Boston Consulting Group in Frankfurt and as a director at Siemens AG in Boston.


Prof. Dr. Harald Hungenberg

Harald Hungenberg is a visiting lecturer at ESMT Berlin and a chaired professor of management at Friedrich-Alexander University Erlangen Nuremberg and an affiliated professor at the School of International Management at ENPC Paris. He is also the academic director of the Institute for Corporate Planning (IUP), a think tank supported by various leading German companies such as BASF, Robert Bosch, Deutsche Bank, SAP, Volkswagen, and others.

Harald gained extensive experience while cooperating with companies and executives. He works as a consultant and lecturer for strategy and planning, innovation, and change management. Further, he is a member of Duke University’s Global Learning Resource Network. The results of his research have been documented in more than 100 books and articles.
Before arriving in Nuremberg, Harald had been head of the strategic management department of the Leipzig Graduate School of Management for four years. He also worked as a management consultant for McKinsey & Company, Inc. for several years. He studied business administration at the Justus Liebig University in Giessen and at the Massachusetts Institute of Technology.