BTM Conference

BTM Conference 2016

November 24–25, 2016
ESMT Berlin
Schlossplatz 1, 10178 Berlin

 

Cost Traps in Innovative Business Models

Firmly established B2B business models are becoming obsolete, as we have been witnessing now for several years. This has forced business leaders to fundamentally revise the way their companies function and produce value. Some have decided to pare down their premium products to compete against low-price competitors, whereas others have expanded their portfolios by adding complex service solutions. Some have accomplished a turnaround by selling the use of their products rather than the products themselves. Others have responded to the surge of digitalization and acquired state-of-the-art technology enterprises, trusting that these will bring about the sophisticated new offerings that the market is demanding.

But redesigning a company’s architecture is not without hazards; it requires a sound understanding of whether the costs involved will improve the structure or damage it for good. Very often, though, managers pay more attention to the measures required for achieving the desired revenue goals than to the risks involved in the necessary expenditures. But when entering a new area, there should be an awareness about where cost traps may be hiding.

Vertical Tabs

Program

Program

Thursday, November 24

 

6:00 p.m.

Registration

7:00

Welcome

Prof. Dr. Olaf Plötner (ESMT Berlin)
"Business Model Europe"

Dinner

Prof. Jörg Rocholl, PhD (President of ESMT Berlin and Member of the Economic Advisory Board of the German Federal Ministry of Finance)
Dinner Speech
 

9:00

Networking with conference members and speakers

 

Friday, November 25

 

8:30 a.m.

Registration

9:00

Introduction

Prof. Dr. Olaf Plötner (ESMT Berlin)
 

9:15

Keynote

Prof. Dr. Olaf Plötner (ESMT Berlin)
"Cost Traps in Innovative Business Models"
 

10:00

Keynote

Gordon Riske (CEO, KION Group)
"Intralogistics 4.0: Data is the Commodity of the Future"
 

10:30

Coffee break

11:15

Panel I "Cost Traps for the Incumbents"

  • Dr. Carsten Liesener (CEO, Building Technologies Region Europe, Siemens Switzerland Ltd.);
  • Willi Meixner (CEO, Siemens Power and Gas);
  • Prof. Dr.-Ing. Matthias Niemeyer (Chairman of the Executive Management Board, Technology and Development, Production, KHS);
  • Gordon Riske (CEO, KION Group);
12:30 p.m.

Lunch

2:00

Introduction

Prof. Joe Peppard, PhD (ESMT Berlin)
 

2:15

Panel II "Cost Traps for the Contenders"

  • Dr. David Dempsey (EVP and Head of EMEA, Salesforce.com);
  • André Glardon (CEO, medneo);
  • Prof. Dr. Martin Kupp (ESCP Europe, Paris);
  • David Mohally (Head of Huawei Research Centre, Huawei);
  • Prof. Joe Peppard, PhD (ESMT Berlin);
  • Nikolai Zaepernick (Vice President, EOS)
3:30

Coffee break

4:00

Presentation

The Challengers
Five minute presentations from the startup scene
 

5:00

Wrap-up

Prof. Dr. Olaf Plötner (ESMT Berlin)
 

5:15

Cocktails

 

Who should join us

Who should join us

This conference is for all professionals working in B2B industries.

How to register

How to register

>> Please register here.

Where to stay

Where to stay

We have arranged a special rate at three hotels near our campus. Please contact the hotels directly using the codes below:

Cosmo Hotel
Spittelmarkt 13, 10117 Berlin
info@cosmo-hotel.de
Code: BTMC, Rate: €108 incl. breakfast

Arcotel John F.
Werderscher Markt 11, 10117 Berlin
johnf@arcotel.com
Code: BTMC, Rate €118 incl. breakfast

Hotel Titanic
Französische Straße 28/29, 10117 Berlin
info.tgb@titanic-hotels.de
Code: BTMC, Rate: €135 incl. breakfast