BTM Conference 2018

BTM Conference 2018

December 7, 2018
ESMT Berlin, Schlossplatz 1, 10178 Berlin

It is time to take stock of the impact that Industry 4.0 has had on corporate globalization and highlight the challenges global companies still face with respect to global platforms, outsourcing processes, competition from micro-multinationals, and the skillset that top managers will need in the future.

On December 7, 2018, a group of renowned executives and academics came together at ESMT Berlin to explore the continuing challenges posed by Industry 4.0 and engage in constructive discussions.


Vertical Tabs



Friday, December 7, 2018


8:30 a.m.


9:30 a.m. 


Corporate globalization meets industry 4.0
Olaf Plötner, Professor, ESMT Berlin

10:00 a.m.


Globalization and disruption - the recipe for leapfrog technology
Guenter ButschekCEO, Tata Motors

10:30 a.m.


The future of services 
Vinod Philip, CEO, Siemens Power & Gas Services

11:00 a.m.


11:30 a.m. 

PLENARY DISCUSSION with Guenter Butschek and Vinod Philip

Moderator: Olaf Plötner

12.15 p.m.


12:45 p.m.


2:00 p.m.


The impact on innovation


Thomas Spangler, CTO, Brose Group
Fabio Speggiorin, Executive Vice President of Global R&D, thyssenkrupp Elevators

Moderator: Johannes Habel, Associate Professor, ESMT Berlin

2:45 p.m. 


The impact on sales management


Marc Wucherer, Member of the Executive Board, Bosch Rexroth
Stefan Lutz, General Manager of Global Business Services in DACH and member of the Management Board of IBM Deutschland GmbH

Moderator: Tom Steenburgh, Professor, University of Virginia Darden School of Business

3:30 p.m.


4:00 p.m.


The impact on human resource management


Gina Vargiu-Breuer, Vice President Humans Resources for Power Generation Services, Siemens Corporation
Jan Willem de Cler, Member of the Management Board, Carl Zeiss Meditec AG

Moderator: Konstantin Korotov, Professor, ESMT Berlin.

4:45 p.m.


5:15 p.m.





Guenter Butschek is the CEO and managing director of Tata Motors. Guenter’s last assignment was with Airbus Group, where he served as chief operating officer of Airbus and was a member of the Group’s Executive Committee. Prior to Airbus, he worked at Daimler AG, where he gained more than 25 years of experience in international automotive management, holding functions such as production, industrialization, and procurement.

Jan Willem de Cler became a member of the Management Board of Carl Zeiss Meditec AG in October 2018. His responsibilities include human resources and employee development. He joined ZEISS in 2004 as managing director of the Benelux sales and service company.

Johannes Habel is an associate professor and ESMT Berlin’s expert on sales management. Johannes’ primary areas of interest are the digital transformation of the sales function as well as sales psychology. Before joining ESMT Berlin, Johannes worked as a strategy consultant for Booz & Company (today Strategy&) and as a radio journalist for several years.

Konstantin Korotov is a professor of organizational behavior and has been associate dean of executive education since 2018. He is the director of the ESMT Center for Leadership Development Research (CLDR), which he co-founded with Prof. Manfred Kets de Vries. Konstantin received his PhD in management (organizational behavior) at INSEAD. In addition to his academic work, he has more than 20 years of practical management and leadership development experience in Europe, Asia, the Middle East, and the Americas.

Stefan Lutz is a member of the Management Board of IBM Germany. He is responsible for the consulting division and leads the IBM Global Business Services business in Germany, Austria, and Switzerland (DACH). Prior to his current position, Stefan was general manager of IBM’s Global Business Services – Industrial Sector Europe division. In this role, he was responsible for the company’s consulting, IT, and business process services portfolio across the automotive, electronics, aerospace & defense, chemicals & petroleum, and discrete manufacturing industries.

Vinod Philip is the CEO of the Power and Gas Services Business Unit of Siemens AG. He holds a master’s degree in materials science and engineering from the University of Central Florida and received a master’s degree in business administration in international business from Rollins College, Florida. Vinod has been working for Siemens since 2010 in various departments.

Olaf Plötner is a professor at ESMT Berlin and a visiting professor at the Darden School of Business/University of Virginia and Chinese Executive Leadership Academy Pudong (Shanghai). Olaf’s current research and teaching focus on strategic management, industrial market management, and sales management in global B2B markets.

Thomas Spangler has been chief technology officer of the Brose Group (with the group functions development, quality, logistics, and production technology for plants worldwide) since July 2015. He graduated with a degree in material sciences from Friedrich-Alexander University, Erlangen-Nürnberg. Prior to his current position, he was president of Brose Asia and made a significant contribution to business development between 2010 and 2015 in the most important growth region in the automotive industry, increasing turnover there from around €400 million to more than €1 billion.

Fabio Speggiorin has been the executive vice president of research and development at thyssenkrupp Elevator AG since January 2015. In this role, he oversees all of thyssenkrupp Elevator’s research, development, and innovation centers in the Americas, Europe, and Asia. Fabio holds bachelor and master’s degrees in electrical engineering as well as an MBA. He has a strong background in product development and electrical systems.

Tom Steenburgh holds the Richard S. Reynolds Professorship in Business Administration at the University of Virginia Darden School of Business. He also serves the school as senior associate dean for faculty development. Prior to joining Darden, he taught at the Harvard Business School, where he was the faculty chair of the Business-to-Business Marketing Strategy program in executive education.

Marc Wucherer has been a member of the Executive Board of Bosch Rexroth AG with responsibility for Sales since April 2017. After his studies, he began his career at Siemens AG and later obtained a degree in business administration and a PhD in mechanical engineering. His final position there was executive vice president of industrial applications of the Large-Scale Drives and Motors Division in Nuremberg. Prior to this, he gained many years of experience in the Asian market as president of the industry sector of Siemens in Northeast Asia.

Gina Vargiu-Breuer has been working for Siemens since 2002. She is the vice president of human resources for the Power Generation Services, with 18,000 employees worldwide. During the last 15 years, she has held various HQ divisional and regional positions in operational and strategic HR. She has worked for Siemens in Thailand, the Philippines, the Unites Arab Emirates, Germany, and the United States.


Who should join us

Who should join us

Managers working in international B2B companies.

How to register

How to register

Conference fee: EUR 570,-

Please register here.


Where to stay

Where to stay

We have arranged a special rate at five hotels near our campus. Please contact the hotels directly using the codes/allocation forms below.

Arcotel John F 
Werderscher Markt 11, 10117 Berlin
Rate €120 incl. breakfast for comfort room, €138 incl. breakfast for superior room
PDF iconallocation_form_john_f_arcotel.pdf
Map from ESMT to Hotel
Booking of pre-reserved rooms is possible until October 24th.

Hotel Titanic Gendarmenmarkt
Französische Straße 28/29, 10117 Berlin
Phone: +49 30 2014 370 800
Rate €120 incl. breakfast for single room, €135 for double room incl. breakfast (Code “BTMC – ESMT”)
PDF iconallocation_form_titanic_gendarmenmarkt_esmt_btmc.pdf
Map from ESMT to Hotel 
Booking of pre-reserved rooms is possible until November 7th.

Motel One Berlin-Spittelmarkt 
Leipziger Str. 50, 10117 Berlin
Rate €88,50 incl. breakfast for single room, €103,50 incl. breakfast for double room (Code “BTMC”)
PDF iconallocation_form_motel_one_spittelmarkt.pdf
Map from ESMT to Hotel 
Booking of pre-reserved rooms is possible until November 7th.

Park Plaza Wallstreet Berlin Mitte
Wallstrasse 23-24, 10179 Berlin
Rate €99,00 incl. breakfast for single room (Code “BTMC”)
Map from ESMT to Hotel
Booking of pre-reserved rooms is possible until October 25th.

art'otel berlin mitte
Wallstraße 70-73, 10179 Berlin
Rate €101,00 incl. breakfast for single room (Code “BTMC”)
Map from ESMT to Hotel 
Booking of pre-reserved rooms is possible until October 25th.







ESMT Berlin

Schlossplatz 1
10178 Berlin, Germany
Phone: +49 30 212 31 0

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