This is a picture of ESMT books and working papers

Publications

ESMT Berlin publishes in international academic journals, which are first-class in their respective fields. Research also provides cutting-edge and profound insights for the business community as well as the classroom through managerial publications and case studies. This rare integration of research and practice makes ESMT Berlin an outstanding location for generating relevant and ground-breaking knowledge.

Journal Article

Großhandelsmärkte für Strom: Marktintegration und Wettbewerb aus deutscher Perspektive

Energiewirtschaftliche Tagesfragen 60 (3)
Rainer Nitsche, Axel Ockenfels, Lars-Hendrik Röller, Lars Wiethaus (2010)
Abstract:
Subject(s): Economics, politics and business environment
Volume 60
Issue 3

Journal Article

High-tech for low-frills markets: New challenges for German high tech companies

Innovative Marketing 6 (2): 77–81
Olaf Plötner, Martin Kupp (2010)
Abstract:
Subject(s): Marketing
Keyword(s): B2B, capital goods, emerging markets, competitive strategy, low-frills
Volume 6
Issue 2
Pages 77–81

Journal Article

Measurement of social participation and its place in social capital theory

Social Indicators Research 100 (2): 331–350
Laura Guillén, Lluis Coromina, Willem E. Saris (2010)
Abstract:
Subject(s): Management sciences, decision sciences and quantitative methods
Keyword(s): social participation, European Social Survey, social capital, informal participation, formal participation, trust
Volume 100
Issue 2
Pages 331–350

Journal Article

Ответственный за карьеру [Taking charge of one's own career]

Harvard Business Review Russia 10 (12)
Abstract:
Subject(s): Strategy and general management
Keyword(s): career, career development, leadership
Volume 10
Issue 12

Journal Article

Успешность лидера в посткризисное время [Leader success in post crisis times]

Generalny Direktor 7: 24–28
Abstract:
Subject(s): Strategy and general management
Keyword(s): leadership, effectiveness, Ukraine, Russia
Volume 7
Pages 24–28

Journal Article

Anticompetitive behaviour of public enterprises: Lessons to be learned from European state aid control

Concurrences 1
Abstract:
Subject(s): Economics, politics and business environment
Keyword(s): state aid, mixed oligopoly, competition policy
Volume 1

Journal Article

Basing your good name on good deeds

Communication Director 3: 80–83
CB Bhattacharya (2010)
Abstract:
Subject(s): Marketing
Keyword(s): CSR, communication, stakeholder
Volume 3
Pages 80–83

Journal Article

Introduction to the special section on stakeholder marketing

Journal of Public Policy and Marketing 29 (1): 1–3
CB Bhattacharya (2010)
Abstract:
Subject(s): Marketing
Keyword(s): stakeholder marketing, marketing strategy, triple bottom line

With the permission of the American Marketing Association

Volume 29
Issue 1
Pages 1–3
ISSN 0743–9156 (Print)

Journal Article

Maximizing business returns to corporate social responsibility: The role of corporate social responsibility communication

International Journal of Management Reviews 12 (1): 8–19
Shuili Du, CB Bhattacharya, Sankar Sen (2010)
Abstract:
Subject(s): Strategy and general management
Keyword(s): CSR, stakeholders, business case

By engaging in corporate social responsibility (CSR) activities, companies can not only generate favorable stakeholder attitudes and better support behaviors, but also, over the long run, build corporate image, strengthen stakeholder-company relationships, and enhance stakeholders' advocacy behaviors. However, stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders. In light of these challenges, a conceptual framework of CSR communication is presented.

© 2010 Blackwell Publishing Ltd and British Academy of Management

Volume 12
Issue 1
Pages 8–19

Journal Article

Управляем по-взрослому. Комментарии [Leading as grown-ups]

Harvard Business Review Russia 55 (1)
Abstract:
Subject(s): Strategy and general management
Keyword(s): international career, global career, general management
Volume 55
Issue 1

Journal Article

Der Fall Opel: Scheitert der staatliche Rettungsplan?

ifo Schnelldienst 62 (23): 6–8
Jörg Rocholl (2009)
Abstract:
Subject(s): Economics, politics and business environment
Volume 62
Issue 23
Pages 6–8

Journal Article

Ambiguity aversion and the preference for established brands

Management Science 55 (12): 1933–1941
A. V. Muthukrishnan, Luc Wathieu, Alison Jing Xu (2009)
Abstract:
Subject(s): Marketing
Keyword(s): ambiguity, brand preference, decisions under uncertainty, multiattribute choice

We propose that ambiguity aversion, as introduced in the literature on decision making under uncertainty, drives a preference for established brands in multiattribute choices among branded alternatives. Established
brands are those for which belief in quality is held with greater confidence, even if specific attributes might be inferior to those of competing, less-established brands. In five experiments, we examine the role of ambiguity aversion in the preference for dominated, established brands. We first show a correlation between ambiguity aversion (revealed through choices among monetary lotteries) and the preference for established brands. We then show that the preference for established brands is enhanced when ambiguity aversion is made more salient in unrelated preceding lottery choices. Thus, ambiguity aversion carries across choices. In addition,
ambiguity aversion and the preference for established brands are both enhanced when subjects anticipate that others will evaluate their lottery choices. Finally, ambiguous information about brand attributes tends to
increase the preference for established brands.

© 2009 INFORMS

Volume 55
Issue 12
Pages 1933–1941

Journal Article

Coupling and decoupling of unfairness and anger in ultimatum bargaining

Journal of Behavioral Decision Making 22 (5): 475–489
Joydeep Srivastava, Francine Espinoza, Alexander Fedorikhin (2009)
Abstract:
Subject(s): Marketing
Keyword(s): emotions, anger, cognitive appraisal, fairness, ultimatum, bargaining

Although previous research has demonstrated the importance of emotions in ultimatum
bargaining, this research provides a more direct, convergent test of the role of anger in
explaining rejections of unfair offers in ultimatum bargaining. First, using appraisal
theory of emotions, this research examines the extent to which the cognitive appraisal of
unfairness leads to the emotion of anger, which in turn, drives punitive behavior (i.e.,
rejection of offers). Second, this research explores the possibility of decoupling the
emotion of anger from its antecedent appraisal of unfairness in order to attenuate
responders' inclination to reject unfair offers. Third, following the current research
tradition that goes beyond a valence-based approach, we differentiate between the negative emotions of anger and sadness and examine whether it is the specific emotion
of anger that is relevant to the cognitive appraisal of unfairness or the general negative
valence of the emotion.

© 2008 John Wiley & Sons, Ltd.

Volume 22
Issue 5
Pages 475–489

Journal Article

How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

Quantitative Marketing and Economics 7 (4): 445–481
Sumitro Banerjee, Miklos Sarvary (2009)
Abstract:
Subject(s): Marketing
Keyword(s): R&D competition, patents, new product research, speed-to-market, consumer learning, expectations, diffusion of innovation
JEL Code(s): M30, M31, C72
Volume 7
Issue 4
Pages 445–481

Journal Article

L'Europe face aux investissement souverains

Revue D'Economie Financière 9 (Hors-série): 439–454
Lars-Hendrik Röller, Nicolas Véron (2009)
Abstract:
Subject(s): Economics, politics and business environment
Keyword(s): European Union
JEL Code(s): F30, G28, G29, N24
Volume 9
Issue Hors-série
Pages 439–454
ISSN 1777-5744 (Online) 0987-3368 (Print)

Pages