Innovation as a Corporate Model
Initiate and implant innovation into your organization's DNA
Innovate or die. Today’s business landscape is marked by an innovation culture, one that touches upon the most fundamental challenges that every business leader faces. The acceler ated pace of globalization requires companies to improve processes, develop new products, and create new lines of business in evershorter cycles. Disruptive technologies and increasing competition threaten revenue streams from ex isting lines of business. At the same time, digitalization and new forms of earlystage consumer involvement during the development process offer an unprecedented number of channels for the interaction and exchange of ideas. Yet, as many of the world’s most successful companies have learned, inno vation is not a product. It is a mindset. Tomorrow’s winners will be those who embed innovation thought processes inside their organization’s DNA.
Berlin embodies this new thinking. As a hub for the international startup scene, the city is home to an entre pre neurial spirit that fosters innovation in both large and small organizations. It is an environment in which traditional businesses are learning from entrepreneurs about new collaboration and communication models. Building on ESMT’s extensive network to move into prolific new ventures, Innovation as a Corporate Model (ICM) breaks the boundaries of classroom teaching with an actionbased learning experience. Participants visit new forms of shared working environments. They speak with startup entrepreneurs to gain insights into a new type of competitive mindset. They acquire tools that enhance creativity and boost innovation inside their own business units. Finally, participants explore how to steer an organization toward greater agility and reap the benefits of methods such as Design Thinking.
Executives from business development, strategy, marketing, and sales who seek to initiate or lead innovation processes, as well as manage new innovation sources and channels within their business.
- master the fundamentals for successfully initiating and implanting innovation into the organization’s DNA
- experiential exercises, interactive lectures, peer-coaching sessions, and a personal innovation action plan
- toolkit and mindset to achieve new sources of revenue and competitive advantage
- Corporate venturing: transforming traditional businesses
- Best practices: creating platforms for internal idea generation
- Creativity techniques, customercentric innovation, and Design Thinking
- Digital innovation
- Open innovation: resetting the boundaries of the firm
- Incubators, accelerators, and coworking spaces – experiencing new forms of innovation
- Challenges in scaling innovations
"It’s inspiring, active, international, tasty, motivating, encouraging, useful."
Lorand Heismman, Head of Market Delivery & Operational Set-Up, Allianz
Meet the teaching staff
Christoph Burger (Program Director)
is a senior lecturer at ESMT Berlin. He worked in industry at Otto Versand and as vice president at Bertelsmann Buch AG. He also worked at the consulting practice Arthur D. Little and as an independent consultant focusing on private equity financing of SMEs.
His research focuses on the areas of energy, innovation/blockchain, and decision making/negotiation.
Christoph studied business administration at the Uni versity of Saarbrücken (Germany) and the University of St. Gallen (Switzerland) as well as economics at the Uni versity of Michigan, Ann Arbor (USA).
Jens Weinmann (Program Director)
is a program director at ESMT Berlin. From 2007 to 2009, he worked as a manager at the economic consultancy ESMT Competition Analysis.
Jens’ research focus lies in the analysis of decision making in regulation, competition policy, and innovation, with a special interest in energy and transport.
He received his PhD from London Business School in decision sciences.
Matthew S: Bother
is a professor and Deutsche Telekom Chair in Leadership and HR Development at ESMT Berlin. His current research addresses the measurement and consequences of social status in several empirical settings, including venture capital, professional sports, and higher education. In addition, he has developed computational models, both to better understand factors affecting the evolution of cumulative advantage and to clarify the optimal strategies for leading tournaments for peer recognition.
His research has been published in Administrative Science Quarterly, American Journal of Sociology, Management Science, and Organization Science.
is a tenured associate professor at ESMT Berlin. Linus teaches classes on innovation, entrepreneurship, and networks. He also consults and advises startups, large multi nationals, as well as governmental organizations on issues surrounding innovation and networks.
is a tenured associate professor of strategy who joined ESMT Berlin in February 2011 as an assistant professor. Stefan’s research interests cover the intersection of firm strategy, technological innovation, industrial organization, and law.