Japanese-German Business Talk with Go Miyazaki

Fujifilm’s reform and future challenges

How global players adapt to the Digital Transformation will determine whether they succeed or fail. When the process of digitalization threatened Fujifilm’s entire line of business, the company faced a potentially fatal crisis. In his ESMT Open Lecture, Go Miyazaki, Managing Director of Fujifilm Europe, explained how the company turned a coerced change process into motivation for innovation. Miyazaki also highlighted the importance of cooperative relationships in intercultural and global teams and the role of strong leadership in times of upheaval.

Fujifilm’s reform and future challenges