Dr. Johannes Habel is a program director at ESMT.

Johannes Habel

Johannes Habel is an associate professor at ESMT Berlin. In his research and teaching, he focuses on sales and marketing strategies of so-called Hidden Champions, that is, highly successful SMEs with a low level of public awareness. Specifically, Johannes has cooperated with Hidden Champions in industries such as machine-building, automotive, construction, power tools, imaging, hygiene, apparel, and retailing. In addition, he has cooperated with Fortune 500 players in the automotive, telecommunications, airline, insurance, and steel industries.

Johannes' research has been published in some of the world's most renowned academic management journals, such as the Journal of Marketing, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. Furthermore, Johannes has published case studies with Harvard Business Publishing and The Case Centre as well as managerial articles with journals such as Harvard Business Manager and European Business Review. He has taught executive and degree courses at Darden School of Business, Saint Paul Business School, Imperial College, ESCP Europe, HEC Lausanne, Addis Ababa University, Mannheim University, and Bochum University.

Before joining ESMT Berlin, Johannes worked as a strategy consultant for Booz & Company (today Strategy&) and as a radio journalist for several years. Johannes studied business administration at Mannheim University and completed his doctorate in sales management at Bochum University. He also graduated from Harvard Business School’s Global Colloquium on Participant-Centered Learning.