Journal Article

Expanding the theoretical boundaries of consumer acculturation: Investigating the role of institutional forces and nostalgia

Advances in Consumer Research 41: 94–99
Katja H. Brunk, Luca M. Visconti, Ela Veresiu (2013)
Subject(s): Marketing
Keyword(s): Acculturation, nostalgia, consumer culture
Volume 41
Pages 94–99