Journal Article

Information exposure, opportunity evaluation and entrepreneurial action: An investigation of an online user community

Academy of Management Journal 56 (5): 1348–1371
Erkko Autio, Linus Dahlander, Lars Frederiksen (2013)
Subject(s): Entrepreneurship, Technology, R&D management
Keyword(s): entrepreneurial action, information exposure, opportunity recognition, opportunity evaluation, user entrepreneurship

We study how an individual's exposure to external information regulates the evaluation of entrepreneurial opportunities and entrepreneurial action. Combining data from interviews, a survey, and a comprehensive web log of an online user community spanning eight years, we find that technical information shaped opportunity evaluation and that social information about user needs drove individuals to entrepreneurial action. Our empirical findings suggest that reducing demand uncertainty is a central factor regulating entrepreneurial action, an insight that received theories of entrepreneurial action have so far overlooked.

With permission of the Academy of Management

Volume 56
Issue 5
Pages 1348–1371