Case

Infoterra GmbH

Darden School of Business Case Study No. UVA-M-0796
Robert E. Spekman, Olaf Plötner, Bülent Gögdün (2011)
Subject(s): Strategy and general management
Keyword(s): marketing strategy, technology management, corporate entrepreneurship, from products to services, innovation, new business, new products and services
Teaching note No
Length 8p