Journal Article

There is nothing permanent except change: Analysing individual price dynamics in 'pay-what-you-want' situations

Marketing Letters 25 (1): 25–36
Mario Rese, Jan Wieseke, Wiebke Rasmussen, Laura Marie Schons, Wolf-Christian Strotmann, Daniel Weber (2014)
Subject(s): Marketing
Keyword(s): Participative pricing, pay what you want, long-term price dynamics, reference prices, latent growth modeling
Volume 25
Issue 1
Pages 25–36