Journal Article

Why some crowdsourcing efforts work and others don't

Harvard Business Review
Linus Dahlander, Henning Piezunka (2017)
Subject(s): Economics, politics and business environment, Finance, accounting and corporate governance
Keyword(s): Crowd sourcing, open innovation, attention, suggestions, ideation, openness, user innovation, success bias, social media
JEL Code(s): O00

Organizations strive to tap into the potential of crowdsourcing by asking people around the world to come up with ideas. But what makes crowdsourcing work? We conducted a large-scale research project to understand why some organizations succeed to attract crowds and others fail.

ISSN 0017-8012 (Print)