Marc Sasserath

Open Lecture with Marc Sasserath

"Michelle vs. Trump - The Art of Branding"

“Michelle vs. Trump” is about transformational branding at the intersection of brand strategy, business models, and culture in the days of weird. Participants will learn how to develop a framework for positioning entrepreneurial ideas and how to create powerful brand experiences whilst transforming and accelerating their businesses.

"Michelle vs. Trump - The Art of Branding"
Speaker: Marc Sasserath, founder, partner, and CEO of Sasserath Munzinger Plus
Moderator: Johannes Habel, Associate Professor and Program Director, ESMT Berlin

About the speaker

Marc Sasserath is a brand strategist, entrepreneur, clinical organizational psychologist, and gas station connoisseur. He is a founding partner and the CEO of Sasserath Munzinger Plus in Berlin and recently co-founded Sasserath Kienbaum Plus, a consulting firm for the culture of innovation, in London. He is also the executive chairman of UDG United Digital Group, an affiliate professor for entrepreneurship und innovation at ESCP Europe Paris/Berlin, and the co-founder of its U-SCHOOL, an entrepreneurial leadership program. He earned his MSc/DipCCC in clinical organizational psychology at INSEAD and HEC Paris.