Japanese-German Business Talk

Fujifilm’s reform and future challenges

How global players adapt to the Digital Transformation will determine whether they succeed or fail. When the process of digitalization threatened Fujifilm’s entire line of business, the company faced a potentially fatal crisis. In his ESMT Open Lecture, Go Miyazaki, Managing Director of Fujifilm Europe, explained how the company turned a coerced change process into motivation for innovation. Miyazaki also highlighted the importance of cooperative relationships in intercultural and global teams and the role of strong leadership in times of upheaval.


October 13, 2017,
"Fujifilm’s reform and future challenges"
ESMT Berlin, Schlossplatz 1, 10178 Berlin

Opening speech: H.E. the Ambassador of Japan Mr. Takeshi Yagi
Speaker: Go Miyazaki, Corporate Vice President, Managing Director, Fujifilm Europe
Moderator: Joe Peppard, Professor, ESMT Berlin


About the speaker

Go Miyazaki is Corporate Vice President, Director, and General Manager of Photo Imaging Products Division of the Fujifilm Corporation. He joined Fujifilm in Japan in 1981 after graduating from Waseda University, in Tokyo, holding several key positions in international sales and marketing. Initially working in International Marketing in Tokyo, in 1989, he joined the sales and marketing organization in the U.K.

Go Miyazaki

In 1998, he returned to Tokyo as Manager, responsible for co-developing projects for the worldwide Recording Media Division. In 2001, he moved to Germany and was elevated to the position of General Manager, responsible for all European sales and marketing.

He returned to Tokyo in 2006 as worldwide General Manager, Sales and Marketing for the Electronic Imaging Division. In 2008, he came to the U.S. as Division President, Electronic Imaging Division. Later, he was also made Division President for the company’s Imaging Division. In 2012 he was promoted to President and COO of FNAC.


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