ESMT Update 2013/3

Focus: Research in Practice

The theme of the ESMT Update Fall 2013 is Research in Practice. In this edition you will find a number of articles from ESMT faculty members on recent and upcoming research publications in the area of management and leadership, marketing approaches and corporate social responsibility. In addition to the expansion of its degree program offerings, ESMT faculty members are continuing to produce innovative and practical research, creating a valuable exchange of information between the world of business, academic institutions and policy makers. An important goal at ESMT is to produce high-quality research with a strong and practical relevance. The full version of the ESMT Update is available for download along with each individual article.

All articles

Michal Grajek

Michal Grajek

The importance of producing top quality research with real practical relevance and impact

Matthew Bothner

Matthew Bothner

Investigating the Matthew Effect and the status traps that come with success

Jan Hagen

Interview with Jan Hagen

Initiating a new framework for active error management

Sumitro Banerjee

Sumitro Banerjee

Integrating marketing strategies for durable products into the product development process

Francine Espinoza Petersen

Francine Espinoza Petersen

Don’t take my word for it, judge for yourself: a simple but effective marketing technique

Rajshri Jayaraman

Rajshri Jayaraman

Women access treatment for symptomatic diseases later than men in developing countries

Katja Brunk

Katja Brunk

New approach to measuring how consumers form perceptions of ethical behavior needed

Videos

Videos

World-class faculty and research with significant impact at the highest academic level.

Previous ESMT Updates

Archive with ESMT Updates from 2009-2013.