Michal Grajek
The importance of producing top quality research with real practical relevance and impact
ESMT Update 2013/3
Focus: Research in Practice
The theme of the ESMT Update Fall 2013 is Research in Practice. In this edition you will find a number of articles from ESMT faculty members on recent and upcoming research publications in the area of management and leadership, marketing approaches and corporate social responsibility. In addition to the expansion of its degree program offerings, ESMT faculty members are continuing to produce innovative and practical research, creating a valuable exchange of information between the world of business, academic institutions and policy makers. An important goal at ESMT is to produce high-quality research with a strong and practical relevance. The full version of the ESMT Update is available for download along with each individual article.
ESMT Update Articles
- All articles
- The importance of producing top quality research with real practical relevance and impact
- Investigating the Matthew Effect and the status traps that come with success
- Initiating a new framework for active error management
- Integrating marketing strategies for durable products into the product development process
- Don’t take my word for it, judge for yourself: a simple but effective marketing technique
- Women access treatment for symptomatic diseases later than men in developing countries
- New approach to measuring how consumers form perceptions of ethical behavior needed
- Upcoming ESMT events
