Focus: Case Studies
ESMT’s commitment to high-quality case writing
Since its founding, ESMT European School of Management and Technology has been building a reputation for its commitment to high-quality case writing. We are proud of our success to date. ESMT’s case study collection now includes more than 90 published cases that have won 14 awards from The Case Centre, EFMD – The Management Development Network, and CEEMAN. ESMT’s cases are distributed through The Case Centre as well as through Harvard Business Publishing, a publisher with a long tradition of marketing and distributing their own case studies and those of a number of other outstanding institutions. ESMT is the only business school from Germany – and one of only four European institutions – whose cases are distributed by Harvard Business Publishing.
I would particularly like to pay tribute to those case authors who have won awards for their case writing this year. ESMT’s Urs Müller and Shirish Pandit won the “Case writing competition hot topic: Crisis as opportunity” category, while Ulf Schäfer and Urs Müller won the “Human resource management/organizational behavior” award as part of The Case Centre Awards competition 2014. This is the second year in a row that Urs Müller has won the “hot topic” category. We were delighted to welcome Richard McCracken, director of The Case Centre, to Berlin on May 12 for a special event and a presentation of the awards for the winning cases: “Vodafone in Egypt: National crises and their implications for multinational corporations” and “Anna Frisch at Aesch AG: Initiating lateral change.”
Degree and executive education program participants will agree that what makes case studies so compelling is the vast breadth of topics and situations they handle, and the protagonists involved, ranging from middle managers to CEOs. The best cases are those with a great hook or “story,” but which are much more than just a story. Such cases present complex scenarios that require lengthy and thoughtful debates on a range of issues around responsible leadership, ethics, innovation management, and sustainability, to name but a few of the management challenges covered. Many great cases also describe extraordinary leadership situations in business and also non-business settings, some of which are entirely real and some fictive.
In this ESMT Update, we focus on a selection of case studies covering such diverse topics as the role of multinational corporations in emerging markets and the need to plan for political crises, the responsibility of leaders for creating healthy work environments, and how traditional manufacturing industries can learn from innovative management practices designed for the software industry, among other themes. I hope you find these articles both relevant and thought-provoking.
I would like to thank everyone at ESMT who contributes to case writing and teaching.
Jörg Rocholl, President and EY Chair in Governance and Compliance, ESMT