ESMT Open Lecture with George Yip
"Strategies for Innovation in China"
George Yip: "Strategies for Innovation in China"
Speaker: George S. Yip, Professor of Marketing and Strategy at Imperial College Business School
Moderator: Joe Peppard, Professor and Head of Information and Communications Technologies at ESMT Berlin
How to understand and learn from the Chinese approach to innovation. In this ESMT Open Lecture on November 29, George S. Yip will analyze the key advantages China has for innovation, while identifying challenges for foreign companies conducting innovation in this Asian country. The Professor of Marketing and Strategy at Imperial College Business School will highlight leadership and strategy lessons for foreign companies to be learned, basing his talk upon a four-year program of research conducted by the CEIBS Centre on China Innovation. The findings are the subject of the book China’s Next Strategic Advantage: From Imitation to Innovation, published by The MIT Press in 2016.
About George S. Yip
George S. Yip is Professor of Marketing and Strategy, and Associate Dean for Executive Programmes at Imperial College Business School, London. Previously he held a number of academic positions at China Europe International Business School, Rotterdam School of Management, as well as Harvard, UCLA, Cambridge Judge and London Business School. Furthermore, he was Lead Senior Fellow of the UK’s Advanced Institute of Management Research and member of the Editorial Advisory Board of MIT Sloan Management Review. Management positions included Vice President and Director of Research & Innovation at Capgemini Consulting and senior manager at Price Waterhouse (USA) amongst others. He published widely, including three books and more than 100 articles in top journals such as Strategic Management Journal, Harvard Business Review and others. His current research focus lies on innovation in China: how multinational companies partner with startups for innovation on the Asian continent, market shaping design innovation, and the role of global account plans in corporate strategy.