New research video: Francine Espinoza Petersen talks about consumer psychology

New research video: Francine Espinoza Petersen talks about consumer psychology

2012

Francine Espinoza Petersen
ESMT Associate Professor

“Brands and companies can be seen as people” – Francine Espinoza Petersen, ESMT Associate Professor, introduces her latest research on consumers’ emotions and how emotions shape consumers’ judgments and decisions. Her research has been published in leading journals, such as the Journal of Behavioral Decision Making and the Journal of Business Research.