Research video: CB Bhattacharya talks about getting better at doing good

Research video: CB Bhattacharya talks about getting better at doing good

2012

CB Bhattacharya
Professor, E.ON Chair in Corporate Responsibility, and Dean of International Relations

In this new video, CB Bhattacharya, E.ON Chair in Corporate Responsibility, talks about his recent research. He examines the question: “When companies do good things for the environment or for society, does it actually influence the consumer’s intention to buy their products rather than a competitor‘s product?”