ESMTcast - "Learning for Leading" | Episode 7: Beyond the 4 P's of Marketing

ESMTcast - "Learning for Leading" | Episode 7: Beyond the 4 P's of Marketing

In this ESMTcast "Learning for Leading with C.B. Bhattacharya," the holder of the E.ON Chair in Corporate Responsibility at ESMT talks about his teaching and research. He promotes going beyond the "4 Ps" (product, price, place, and promotion) of marketing. And how companies can use Corporate Responsibility to strengthen stakeholder relationships.