The ESMT Alumni Webinar Series will cover a range of topics in one-hour sessions, featuring school faculty on their respective areas of expertise. Participants will have the option to submit questions when registering or during the webinar. All sessions will be recorded and made available to the network.
Schedule for 2017:
“Business through the Sustainability Lens: How to Avoid Corporate Extinction and Embrace Excellence”, led by CB Bhattacharya, Professor of Marketing, Pietro Ferrero Chair in Sustainability, and Founding Director of the Center for Sustainable Business, March 30, 2017, 2:00 p.m. CET
The sustainability movement is stronger than ever before. Almost all corporations, large and small, now have some form of sustainability initiatives in place. Despite the widespread belief that sustainability can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding the key success factors for driving sustainability through the organization such that every employee – from the mailroom to the boardroom – conducts business through the sustainability lens. As a result, investments in sustainability are typically underleveraged and firms miss out on the rewards of employee productivity and engagement. Using insights drawn from an extensive empirical research program, Prof. Bhattacharya’s presentation will explore when, how and why employees act on and react to sustainability initiatives and illuminate strategies via which companies can maximize the contribution of their sustainability initiatives to the triple bottom line.
“Blockchain”, led by Christoph Burger, Senior Lecturer and Senior Associate Dean of Executive Education, May 19, 2017, 2:00 p.m. CET
The blockchain can be seen as the core of a digital trust machine that people can use to replace the human and labor-intensive processes we have traditionally employed to overcome trust boundaries – such as trusted third parties (banks, notaries, platform provider such as AirBnB, certifiers such as Fairtrade…) or expensive investigations through regulators and audit firms.
The bitcoin payment network showcased that it is possible to perform high-value transactions, that is, send money around the world as simply as an e-mail, without the need for complicated systems of settlement and clearing processes run by banks and payment processors. The past two years have seen significant replications of the technology.
“New trends in sales force incentivization”, led by Johannes Habel, Associate Professor and Program Director, September 14, 2017, 2:00 p.m. CET
Incentivizing the sales force appropriately has never been as difficult as it is today. In a more and more complex world, new sales approaches are required, which make traditional incentive systems ineffective or even counter-effective. In this webinar we will discuss key trends in today’s sales force incentivization and discusses research insights and best-practice examples.
“Customer recovery strategies”, led by Benjamin Quaiser, Director Executive Development Programs, November 9, 2017, 2:00 p.m. CET
In times of tough competition and when customers are spreading their anger via social media, how companies handle service failures is of utmost importance. Classical strategies are often insufficient to recover customer satisfaction and innovative approaches should also be considered.